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From AI Products to an AI Company: Windward’s Internal Gen AI Journey

By Ami Daniel, Co-Founder & CEO, Windward

At Windward, we’ve always believed in staying ahead of the curve. But with Gen AI, the curve isn’t just shifting—it’s exploding.

This isn’t just another tech wave. It’s a fundamental rewiring of how we operate, build, and scale. So we made a clear decision:

AI isn’t a feature. It’s a foundation.

We’re not dipping our toes in. We’re transforming the company—end-to-end—with AI at the core.

Rethinking Every Workflow

We’ve started reimagining every major process in the company. Not just optimizing. Rethinking.

  • Content creation is now AI-augmented. Our marketing team drafts faster, tests more ideas, and personalizes messaging at scale. 
  • Legal and compliance reviews are supported by prompt-based contract analysis.
  • Sales team members augment their preparation by using AI tools tailored to our customers, products, and specific needs.
  • Customer Success team members automate playbooks & workflows, risk alerts and KYC elements.
  • R&D: a natural place for implementing AI. Most of our team is already leveraging tools like Windsurf and other frameworks. 
  • Product: Our UX designers use tools like V0 and Figma, PoCs are powered by agents built on Amazon Bedrock, and market research blends…

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