By Ami Daniel, Co-Founder & CEO, Windward
At Windward, we’ve always believed in staying ahead of the curve. But with Gen AI, the curve isn’t just shifting—it’s exploding.
This isn’t just another tech wave. It’s a fundamental rewiring of how we operate, build, and scale. So we made a clear decision:
AI isn’t a feature. It’s a foundation.
We’re not dipping our toes in. We’re transforming the company—end-to-end—with AI at the core.
Rethinking Every Workflow
We’ve started reimagining every major process in the company. Not just optimizing. Rethinking.
- Content creation is now AI-augmented. Our marketing team drafts faster, tests more ideas, and personalizes messaging at scale.
- Legal and compliance reviews are supported by prompt-based contract analysis.
- Sales team members augment their preparation by using AI tools tailored to our customers, products, and specific needs.
- Customer Success team members automate playbooks & workflows, risk alerts and KYC elements.
- R&D: a natural place for implementing AI. Most of our team is already leveraging tools like Windsurf and other frameworks.
- Product: Our UX designers use tools like V0 and Figma, PoCs are powered by agents built on Amazon Bedrock, and market research blends…


